It’s always a bit dangerous to make sweeping generalizations to try and define an entire generation, but we like to live on the edge here at RFG, so let the stereotyping begin.
Read the full story »
(Please rate this post) 
Loading ...
This is part two of a two-part interview with Bruce Philp, branding expert and co-author of the book, “The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause.”
To read part 1, click here.
RFG is pleased to have Bruce as the keynote speaker at the 2009 CEO Forum this August, where he will share his perspective on strategic branding for the new future in financial services.
The interview was conducted by RFG General Manager and Chief Operating Officer, Bob Dye.
.
I don’t know that there is anything inherently wrong with the traditional model as a business structure. What I think needed to be reinvented was its purpose. There is something kind of adversarial about the nature of retail banking as the consumer experiences it.
The Irreverent Reverend Pat, here, preaching from the one true source of knowledge we can trust in unprecedented times like these — RFG’s very own “good book” if you will — our Spring 2009 SPSG …
Much of the discussion coming from economic analysts and government officials recently has been around the issue of “green shoots.” That is, the green shoots of an impending recovery. For as many who talk about …
“America doesn’t trust you anymore.”
This was just one of the shots fired at the eight big bank executives testifying before the House Financial Services Committee on February 11th. Not since a group of home run hitters …
Bank of America CEO Ken Lewis’ most recent pique could no doubt result from the pronouncement by the Federal Reserve Bank that Bank of America needs to raise $33.9 billion in additional capital.
Need ideas, recommendations or solutions for sustainable business improvement? Contact RFG at 800.827.3500 or send us an email.
